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identity: champagne bakery

re.branding of fast casual French restaurant, 12 locations in southern california

creative direction
+ packaging (multiple size cake + to-go boxes, in-house goods stickers + tags, cups, hot cup sleeves)
+ large and small format signage
+ menus (handheld restaurant menus, catering menu, holiday menus, wall menus)
+ cafe support materials (gift cards, paper bags, plastic bags, showcase cards, table toppers)
+ seasonal campaigns (concept, signage, holiday merchandising direction)
+ marketing

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